EXPANDIR LA MARCA Expand

EXPANDIR LA MARCA

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Convierte tu marca en objeto de deseo
GLASER, JESSICA

This inspirational sourcebook is also an indispensable practical guide for design, materials, and finishes that make bags, labels, and promotional displays stand out from the crowd. It ...
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Publishing date: 2008
Language: spanish
Binding: hardcover
Size : 26,70 x 23,20 cm.
Pages: 192
ISBN/EAN: 9788493588168

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37,50 €

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48h shipments in Spain

4-5 days shipment abroad

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This inspirational sourcebook is also an indispensable practical guide for design, materials, and finishes that make bags, labels, and promotional displays stand out from the crowd. It shows, at a glance, that many effects that are possible and the key print and production techniques used to achieve them. Work across all budgets and print runs is explored, revealing how print and production finishes can be utilized to grab the audience’s attention. Using a mix of materials and print and production techniques is a very effective way of communication brand character, appeal, and positioning, and graphic designers can now “borrow” from other industries-including engineering, textiles, plastics, science, and ecology-to create visually interesting and tactile printed surfaces.
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