This book aims to be more about designing than design. We intended to reveal the daily practice of the craft more than just the exhibition of the crafted. Hence, our concept traveled on these model tracks, and slowly took form. We needed a format that could condense as much information as possible, something that would be easy to read, quick, and attention-capturing. So the idea of the tip was born–a small but useful piece of practical advice, encompassing the widest gamut of formats and expression forms and explaining the most varied aspects of the trade. We explained contributor designers to envision the tips as if in the context of an instruction manual.

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