PROMOTIONAL PACKAGING AND DESIGN

Today the packaging and design of a project not only serves a practical function – it also serves to reinforce its public image, aesthetic appeal and marketability. A press kit with a innovative, creative design and look can make all the difference to a PR, marketing or advertising campaign. This book addresses all aspects of designing promotional material from cutting-edge folding techniques, ideas, and design elements using real-life illustrated examples form leading creative agencies and studios. A highly useful compendium o the best graphic design proposals for press, the book even includes patterns of the projects so the reader can observe each detail and inner workings of the creative process. Contains a CD with packaging templates, offering time-saving design solutions for designers. English, French and Spanish text.