RUNWAY UNCOVERED

This book reveals all the secrets underlying the organization involved in putting on a real fashion show: prior planning, budgets, choice of venues, castings, press strategies to attract international media attention, fittings, hair, make-up and just about everything involved in producing a catwalk show for an important collection. The book manages capture the magic and energy of the real fashion show experience as it really happens, showing unforgettable shots of the stylists making their frantic last-minute final adjustments to the models backstage, the front-row fashion pack and so many more behind the scenes “fashion moments”. This work also contains interviews with major influential figures from the industry, who share their views, ideas and experiences of the fashion show. English text. This book is also available in Spanish and French.