LOGOGRAMA

By varying its logo, an organization can create a brand which is vivid, fresh and expressive. Infinite possibilities are unleashed through the vitality of the dynamic logos featured in this book. Each project highlights the secrets to successfully making changes in logo colors, form and typography, and also demonstrates the visual impact such changes have on audiences and on the potential offered by adaptation in quickly changing and competitive environments. This book presents the dynamism of logo design and the ways in which it constantly evolves and adapts to new realities.