THE TREND FORECASTING HANDBOOK

Sharp, in-deth and highly visual, this is the textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends, or using them to anticipate what is new and next in the world, we can begin to understand what drives and motivates consumers. This can help to make the difference between a product or design that sells and one that languishes on the shelf. This “how to” book provides design students with skills to understand and track trends and use them to inform their research, design and product development. This book takes us through the world of trend forecasting and consumer insight with quotes, interviews and case studies.