LOGO DECODE

Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Deconstruction aims to tell the story behind a brand, offering you valuable resources on how to create a successful logo that best presents a company. Case studies focus on “how a logo comes into being,” taking you through some of the decisions designers made and why they made them. It will be a valuable guide for people engaged in graphic design and marketing, and even brand owners.