WRAP IT UP

Packaging prepares goods for sale and use. To attrack consumers at first sight, a striking influential packaging is indispensable. This book presents creative and innovative packaging design examples, explaining the basic principles of packaging from different perspectives, such as structure, materials, and visual design. It feautres a variety of classic and new packaging materials, and provides an overview on the application of these materials and packaging. With extra die-cut patterns included at the end of the book, it also offers readers hands-on experiences of wrapping.