Principios de diseño de logos

Logo designer George Bokhua shares his process for creating simple, powerful, timeless marks. This comprehensive volume includes how to apply a strong, simple, and minimal design aesthetic to logo design, why gridding is important, and how and when to use the golden ratio, how to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator, and applying fine -tuning techniques to ensure visual integrity. This book helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection. George Bokhua has more than fifteen years of experience in identity design and development. He has worked with a variety of clients all over the world, from small start-ups to established brands such as Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua teaches three popular classes on Skillshare that serve as an introduction to his approach.