HOW IDEAS ARE BORN

In this book experienced and well-known graphic designers explain to us the key thoughts behind their concepts and production processes. In this book we can enjoy and learn from the creative processes of great graphic designers and creative voices around the world. Here we can find impulsive design versus more cerebral design, radical and avant-garde design alongside poetic, childish, commercial, intellectual, subversive and socially oriented design. 26 designers from 15 countries show us their workspaces, their personal notebooks and the creative processes that allow them to break away from established norms and be original while simultaneously adapting to the client's requirements and communicating a clear message to consumers. They teach us the keys to understand what is behind those magnificent works that inspire, thrill, impact or invite us to action Miguel Ángel Pérez Arteaga is a graphic design and communication expert and co-founder of the design studio Batidora de Ideas. Author and illustrator of children's books published in Spain, Mexico and Brazil. He participated in the exhibitions “Ready to Read: Book design from Spain", and “Ilustrísimos: An overview of children and young adults' illustration in Spain".